Brand Building & Training With a wide variety of audiences to train on new brand building insights, The Hershey Company asked us to help create core materials that would work across the entire Marketing and Sales organizations — from new-hires to upper management. Keeping it simple (not simplistic) was the key to success.
Client: Cincinnati Opera For their season opener of Carmen, The Cincinnati Opera wanted a digital campaign to drive awareness, click-throughs and social media shares with people that don't typically tweet and "Like" opera. Tricky. But then we asked: "What would Carmen do?"
Client: Penn Station East Coast Subs Making the most of our gorgeous food footage, as well as some well-earned insights from consumers, our latest broadcast spots for Penn Station gives viewers just enough of a taste of the fresh-grilled experience to keep them coming back for more.
Client: U-Drive from United Dairy Farmers We developed a unique brand identity for UDF’s fuel loyalty program to complement, but be distinct from, the regional company’s established ice cream/convenience store equity. Name and tagline, logo, equity elements, messaging strategy, radio campaign, online and print advertising, web design, in-store communication, social media messaging, and card design.
